Frédéric Serra panellist at the FICPI Forum in Venice
24 October 2017
Froriep partner Frédéric Serra will be a panellist at the FICPI 17th Open Forum, which will be held in Venice on 27 October 2017. The panel is about "Trade Marks and the Bottom Line: Valuation of Trade Marks and Branding in the 21st Century".
Trade marks can be incredibly valuable assets, even when sold or licensed separately from any part of a firm’s business. Annual lists of top performing brands regularly value such assets in the billions of dollars. Panellists will discuss how such valuations arise and will offer practical strategies for increasing a brand’s value through trade mark protection, licensing and other means, moving past a purely legal view of a trade mark professional’s role to focus on the valuable contributions such professionals can make to overall business strategies.